Exercise
Each exercise comes with detailed corrections and explanations to help you learn from your mistakes. Start improving your English today!
InformationWelcome to the first step in improving your English reading skills! This section will guide you through exercises designed to help you understand texts, identify key information, and develop strong reading comprehension with confidence.
InformationRead the provided texts carefully and pay attention to key details. Complete exercises such as multiple-choice questions, true or false statements, and short answers. Receive instant feedback and explanations to strengthen your comprehension skills.
InformationEach exercise comes with detailed corrections and explanations to help you learn from your mistakes. Start improving your English today!
InformationInternational companies are finding it (1) (increase) important to develop band names that can be used in a wide range of countries. A product with a single, (2) (universe) recognised name can enable companies to make major (3) (save) in production and promotion costs-especially now that world advertising is a (4) (real) in such contexts as major sporting events. It is said that more time is actually spent deciding the name of a product than on the research and development leading to the (5) (innovate) itself. Thousands of possible names may need to be investigated to find one that is internationally (6) (accept). An indication of the scope of the problem can be seen from the experience of Dunlop, who spent over two years (7) (succeed) researching a name for a new tyre. They then launched an international(8) (compete) amongst their employees, receiving over 10000 entries. Around 30 names were selected from an enormous number of (9) (submit) but not one was found to be legally available in more than a small number of countries.